Last updated: July 8, 2026
Welcome to Becoming You Labs, provided to you by Becoming You Media, LLC (“we,” “our,” or “us”). We care about protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and safeguard your personal information when you visit our website at becomingyou.com (the “Site”) and use our online behavioral science services (collectively, the “Services”). “Personal information” generally refers to information that can directly or indirectly be used to identify an individual or, in some cases, an individual’s household. Personal information does not generally include data that is anonymized / de-identified or publicly available.
Please read this Policy carefully. This Policy only applies to personal information that we, or our service providers, collect from you through the Services. By using our Services, you agree to our collection and use of your personal information in accordance with this Policy.
This Policy is incorporated into and governed by our Terms and Conditions.
IF YOU DO NOT AGREE WITH ANY ASPECT OF THIS POLICY, PLEASE DO NOT ACCESS OR USE THE SERVICES OR OTHERWISE PROVIDE US WITH YOUR PERSONAL INFORMATION. YOUR CONTINUED USE OF OUR SERVICES SIGNIFIES YOUR ACCEPTANCE OF THIS POLICY. IF YOU LEARN OF A POTENTIAL VIOLATION OF THIS POLICY BY US OR AN OUTSIDE PARTY, PLEASE CONTACT US.
We collect information you voluntarily provide to us, including:
If you choose to apply for an open position with us, you will provide:
Please see the Becoming You and/or Our Third Party Partner Assessments section below.
Please see our Cookie Policy for further information.
Please see our Cookie Policy for further information.
We use cookies, web beacons, and similar technologies to collect and share personal information about your browsing behavior. For detailed information, please see our Cookie Policy.
In performance of the Services, we may ask you the following information that may be considered sensitive information under applicable privacy laws including household income levels, gender, race and ethnicity, and marital status. You may provide this information to us on a voluntary basis. Refusal to provide this sensitive information will not prevent you from accessing the Services. We will only use this information in an aggregated and anonymized form for statistical and research and development purposes. If you choose to provide sensitive personal information to us, you consent to us processing your sensitive personal information in accordance with this Policy.
Also, if you apply for an open position with us you have the opportunity to voluntarily provide information about your gender, race, ethnicity, and veteran’s status for regulatory (EEOC) reporting purposes. We will only process this sensitive personal information to comply with our regulatory reporting requirements.
We may receive information about you from:
We use the information we collect for the following purposes:
If you would like to receive communications regarding products, promotions, and classes, you may sign up for our email newsletter on our Site. By signing up for our newsletter you consent to us processing your personal information for purposes of providing the newsletter and to provide marketing materials to you. Our emails to you may contain embedded pixels that can also be used to help track the success of our email communications to you by seeing when you opened our email and/or clicked on any email embedded links. Your consent will remain in effect and will not expire unless you explicitly request to “opt out” or “unsubscribe”. Within every email communication we send, we will always offer you the chance to “opt out” or “unsubscribe” to our newsletter and future marketing messages. If you wish to unsubscribe from our email communications, simply click on the unsubscribe link located at the bottom of any of our emails.
If you forward or share any email communications you have received from us, you assume responsibility for the email communication. Even if you have opted out of receiving marketing communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have otherwise consented to receive regarding the products or services we provide to you, or if you contact us with an inquiry. Please note that we may personalize the above communications to you. We work with third-party partners to perform these services.
We may also offer manual and/or automated / autodialed text messages and/or push notifications to your mobile phone to provide promotional information about our Services. The frequency of such messages as well as the time when such messages are sent to you may vary, provided that we will send such texts to you in accordance with applicable law. You must consent to receive such text messages. If you wish to later opt out of such text messages, please text “STOP” at the end of the message and/or otherwise contact us. Standard data and other fees may be charged by your mobile phone carrier when receiving text messages, so please be aware of such fees. We may share your mobile number with our affiliates, third party service providers, and/or third party partners for information purposes, but we will not share this information for marketing or promotional purposes unless you provide your prior consent. By providing your mobile phone number to us you understand and expressly agree to receive communications from us as described above.
Our Site may include embedded videos that may contain embedded tracking technology that collects your device information (including unique ID, browser information, and IP address) and information pertaining to the videos you accessed and viewed (collectively, “Video Information”). Your Video Information may be shared with third party social media, video streaming, and/or marketing providers (e.g., YouTube) who may use your information for data analytics and targeted advertising purposes. By accessing our Site and viewing the videos on our Site and opting in to video tracking on our consent banner, you consent to the data collection and sharing activities described above.
Our Site may contain and/or link to other third party partner websites that contain Becoming You tools and materials that may be used by Becoming You coaches and their clients. Information that may be collected by us and/or our third party partner(s) may include information that you provide through the tools and materials about your personal preferences, experiences, and any other information you choose to provide in these tools and materials (collectively, the “Coach and Client Data”). The Coach and Client Data is then interpreted by our tools and materials and may result in the generation of information about you (“Output Data”). We may anonymize and aggregate your Coach and Client Data as well as the Output Data (collectively, the “De-Identified Statistical Data”) that may be used by us for our research and development purposes. We may further share this De-Identified Statistical Data in the form of research and statistical reports with other third parties and may post such information on our Site and other associated websites. If any tools or materials are provided by one of our third party partners, such Coach and Client Data and Output Data may also be used by the third party partner in accordance with their own privacy policy. We encourage you to review this Policy, as well as such third party partners’ privacy policies, before using any of such tools or materials. By using the tools and materials offered on our or our third party partners’ websites or platforms you agree to our data processing activities described in our Policy and, as applicable, in our third party partner’s privacy policy.
Under the General Data Protection Regulation (GDPR), we process your personal information based on one of the following legal bases of processing:
We may share your information in the following circumstances:
We work with trusted third-party service providers who help us operate our business:
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity, subject to the same privacy protections.
We may disclose your information to law enforcement and governmental bodies as well as auditors and legal advisors when required by law or to:
We may share your information with third parties when you have given explicit consent for such sharing.
Please note that we may link to third-party services (including social media services) and/or external websites (“Third Parties”) on our Site. However, we do not own or control these Third Parties, and we are not responsible for the content or privacy practices of such Third Parties on their sites or applications, including their level of data sharing with other third parties. Additionally, we are not responsible for the data processing practices of the internet browser servicer you choose to use when accessing our Site. Such Third Parties and internet browser servicers may have their own privacy policies, and you should consult those policies accordingly before using or going to their websites or apps.
We implement the following technical and organizational measures that are intended to protect your personal information:
While we have employed security technologies and procedures to assist in safeguarding your information, no system or network can be guaranteed to be 100% secure, and we cannot guarantee that the information you send over the internet is fully secure. You should exercise discretion in what information you disclose and/or transmit through our Site. The transmitted information may be intercepted by others before it reaches us. If you are concerned about sending information to us over the Internet, please send the information by mail or call us to make other arrangements. We are not responsible for the security of information transmitted online. Likewise, when you click on Third Party links from our Site, we cannot control the security measures used on such Third-Party sites or applications. If you have an account with us, you are responsible for maintaining the secrecy of your log in credentials and account information, and for controlling access to your email account and any electronic communications from us.
We retain your personal information only as long as necessary for the purposes outlined in this Policy or as required by law such as ensuring security of our data and systems, complying with our legal obligations, complying with tax, audit, or other books and record policies, resolving disputes, and conducting internal investigations, and enforcing our agreements or other legal rights. The criteria we use to determine how long to retain your personal information is as follows:
Due to the different purposes for retaining your personal information, the actual retention timeframes may vary depending on the type of personal information we collect from you and the purposes for which we use your personal information. When data is no longer needed, we securely delete or anonymize it. Please note that residual copies of your personal information may be removed from backup systems subject to our backup data retention schedule.
Depending on your location, you may have the following rights regarding your personal information:
To exercise any of these rights (“Privacy Request”), please contact us using the information provided in the “Contact Us” section below. We will respond to your request within the timeframe required by applicable law in accordance with the procedure described below.
Before we can fulfill your Privacy Request, we need to (i) verify your identity or your authority to make the request (if you are submitting a Privacy Request as an agent) and (ii) confirm that the personal information you are requesting belongs to you.
For most requests, we will ask you to provide information that matches at least two pieces of personal information we store about you before responding to your Privacy Request. If you would like to request specific pieces of personal information that we have collected or sensitive personal information, you will need to match at least three pieces of information we store about you, and you must provide a signed declaration under penalty of perjury that you are the consumer whose personal information you are requesting. If you have a password-protected account with us, we may use our existing authentication procedures to verify your identity, however, you are not required to have an account with us to make a Privacy Request.
We may refuse any request if we are unable to verify the identity of the person making the request or if we cannot authenticate the legitimacy of the request using commercially reasonable efforts. Under such circumstances, we may follow up with you for additional information as reasonably necessary to authenticate your request. We will only use personal information provided in a verifiable Privacy Request to verify the requestor’s identity or authority to make the Privacy Request.
You may grant an authorized agent written permission to submit Privacy Requests, but we may deny requests from an authorized agent if we are unable to verify your identity directly as the subject of the personal information at issue. To verify a Privacy Request from an authorized agent, we may require proof that you gave the authorized agent signed permission to submit the Privacy Request, such as by requiring you to directly confirm with us that you provided permission for the authorized agent to submit your Privacy Request, and/or we may ask you to verify your identity directly with us.
After verifying your identity, we will respond to your request by either fulfilling your Privacy Request or explaining why we are denying your Privacy Request. If we deny your Privacy Request, you may have the option under applicable law to appeal this decision by contacting us. If you are concerned with the result of your appeal, you may have the right to contact your State Attorney General or applicable data protection authority.
Please note that for deletion requests, any removal of content by us does not ensure or guarantee complete or comprehensive removal in all places. The content may have been shared or reposted by other parties who act outside of any business relationship with us or may not cooperate with our request for them to delete your personal information, or federal or state law may require maintenance of the content or information. We will do our best to accommodate your Privacy Request, but we cannot guarantee we can remove all personal information from the specified uses. Therefore, please be as specific as possible in your Privacy Request. If the Privacy Request relates to information that we need to provide Services to you, you may not be able to use the Services properly moving forward. We reserve the right to maintain proper business records as required by law, or for otherwise legitimate business purposes to the extent permitted by law, even if such records contain your personal information.
As discussed above, you may have choices with respect to opting out of certain uses or disclosures of your personal information. Please see our Cookie Policy for information on how to exercise your opt out preferences.
If you are located outside the United States of America (“US”), please be aware that your information may be transferred to and processed in countries that may have different data protection laws than your home country. We implement appropriate safeguards required under applicable law for such transfers. By providing us with your personal information and/or continuing to use our Site, you consent to us transferring your personal information to the US.
Our services are not intended for children under the age of 13 (or 16 in the European Union) and if you are under these ages you are not permitted to access or use the Services. We do not knowingly collect personal information from children under these ages. If you are between the ages of 13 through 18 years old we will obtain your parent’s and/or legal guardian’s consent before knowingly collecting your personal information. If we later learn that you are a minor, we will obtain parental consent or otherwise delete your information.
If you believe we have collected information from a child, please contact us immediately.
If you are a California resident, in addition to the rights enumerated in the “Your Rights and Choices” section above, you have the right to receive a privacy policy describing how we collect, use, share, and store your personal information in the past 12 months. Please see the California Addendum below for further information.
We may update this Policy from time to time to reflect changes in our practices, services, or legal requirements. Our Policy’s effective date will always be set forth at the beginning of the Policy. We suggest that you check back from time to stay informed of such changes. We will notify you of material changes by:
Any changes will be immediately incorporated into this Policy and will be prospective only. We will not make any changes that have retroactive effect unless legally required to do so. Your continued use of our services after any changes indicates your acceptance of the updated policy. If any changes are unacceptable to you, you should cease all use of the Services.
If you have questions or concerns about this policy, please contact:
Becoming You Media, LLC: Email: info@becomingyou.com.
This California Privacy Addendum (“California Addendum”) supplements the information contained in the main Policy above and applies solely to individuals who reside in the State of California (“you”).
The chart below describes the categories of personal information we collected over the past 12 months, including the sources from which we obtained the personal information and the purposes for such data collection and use. Please note that not all categories or specific types of personal information described below will be collected or processed for every individual and our data collection practices may vary based on the nature of your relationship with us and what information you choose to provide to us.
Over the past 12 months we have retained your personal information in accordance with the retention timeframes noted in the Retention section of our main Policy.
Over the past 12 months, we have not engaged in any direct sale of your personal information as a way to generate monetary revenue.
However, as described in our main Privacy Policy and Cookie Policy, we have used certain third-party online analytics and advertising providers which may have access to your IP address, online ID, and online activity information. Such third-party access may cause you to receive targeted advertising based on your browsing behavior on our Site and elsewhere online.
As a California resident, such access for targeted advertising purposes may be considered “Selling” or “Sharing” your personal information under the CCPA. Under the CCPA, you have the right to opt-out of any such “Sale” or “Sharing” of personal information for targeted advertising purposes by using our interactive request form, which is available through the “Your Privacy Choices” links on our Site. You may also opt out of information sharing my making your opt out selection using our cookie consent banner on our Site.
Over the past 12 months, we did not knowingly sell or share for targeted advertising purposes the personal information of minors under the age of 16 years old.
Over the past 12 months, we have not used your sensitive personal information to infer characteristics about you (i.e., profiling) for a purpose that would grant you a right to limit such sharing.
Over the past 12 months, we have not conducted profiling activities or made automated decisions about you based on your personal information for a purpose that would grant you the right to opt out of such processing activities.
Over the past 12 months, we have not provided any financial incentives with respect to the collection of your personal information.
The CCPA provides California consumers with specific rights regarding their personal information which are further described in the “Your Rights and Choices” section of the main Policy. If you would like to exercise any of the above rights, please go to the “How to Exercise Your Rights” section of our main Policy. Please note that in certain instances we may be able to reject your request to the extent permitted under the CCPA.
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for those third parties’ direct marketing purposes and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. To exercise your rights, you may make one request each year by contacting us.
Some browsers also have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. We do honor “do not track” signals.
If you have any questions, concerns, or requests regarding this policy or our data practices, please contact us.
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