What should I do with my life?
The question is ageless. Answering it right now is not. Becoming You Labs was built for this moment: scientifically validated assessments, cutting-edge content, expert coaching, and learning experiences that give you real, relevant, customized answers about your purpose.
You don't happen upon your purpose. You excavate it.
The Becoming You methodology rests on a research-backed premise. Your purpose pathways lie at the intersection of three data sets: your authentic values, your defining aptitudes, and your economically viable interests. The methodology systematically excavates each, then synthesizes what it finds into your Becoming Blueprint: four purpose pathways that make singular sense for you.
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At the intersection of behavioral science and economic reality
The Becoming You methodology was developed over two decades by Dr. Suzy Welch, a management expert and professor at NYU Stern. It grew out of her doctoral research at the University of Bristol and decades of practice in business, and is continually refined at Becoming You Labs, a team of data scientists, psychometricians, behavioral researchers, economists, and product designers, with an advisory board of leading experts in human behavior. Today the Becoming You methodology is used by nearly a million people and thousands of organizations worldwide.
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Start with The Values Bridge
Most assessments tell you what you think you should care about. The Values Bridge, scientifically validated and featured everywhere from The Today Show to the Wall Street Journal, tells you what actually drives you: ranking all 16 of your values in order, revealing where they clash and where they reinforce each other, and scoring how fully you're living each one.
Start listening. Start reading. Start anywhere.
Not everyone arrives ready to take an assessment. The thinking behind the methodology is free, and there's a lot of it.
Becoming You Labs brings purpose to the people — all the people.
Becoming You is truly unlike any life or career exploration experience you’ve ever had. And Becoming You is the only one you need to find your purpose, drive your action, and flourish.
Do you feel called to help others find lives of meaning and clarity?
Calling all purpose practitioners. If you already coach, counsel, teach, or advise, the Becoming You Certification gives you a scientifically validated framework instead of an intuition-only toolkit — and licenses you to use the full Becoming You ecosystem with clients. Accredited by the ICF for Continuing Coach Education. You'll join a global community of 200+ certified practitioners working across six continents.
The Becoming You Certification Program
- Introduction: Becoming You Method and Program OverviewWeek 1
- Values: A deep exploration of human values with all values-excavation exercises and assessmentsWeeks 2-6
- Aptitudes: A full examination of the Aptitude-exploration exercises and digital toolsWeeks 7-9
- Economically Viable Interests: Cutting edge insights into the jobs and careers of the future and instruction on The Becoming BlueprintWeeks 10-12
- Coaching Certification workshop: In-person or virtual on Feb 5–7, 2027, May 12–14, 2027, or Jun 23–25, 2027Flexible
Becoming You Labs. Your purpose is our purpose.
Assessments, content, coaching, and learning experiences, all built on one idea: what to do with your life is too big a question for guesswork. It deserves a proven methodology.