Last updated: July 8, 2026
Becoming You Labs Media, LLC (“we,” “our,” or “us”) cares about your privacy and the confidentiality of your personal information. This Cookie Policy, which is incorporated into and supplements our main Privacy Policy, explains how we collect, use, disclose, and protect your personal information when you use our website located at www.becomingyou.com (“Site”) and related services (the “Services”). For further information on our processing activities, please see our main Privacy Policy.
By accessing or using our Site, you consent to the practices described in this Cookie Policy.
Websites may employ several types of tracking technologies, including cookies, pixels, and plugins, to collect and process personal information for a range of purposes, including website maintenance, user personalization, data analytics, and marketing.
Through your use of the Services, our tracking technologies may automatically collect and process the following categories of personal information described below.
Further information on each type of tracking technology and why they are used are described below.
Cookies are small text files containing data that can be used to identify your device. When you visit a particular website, the cookie is filed to a folder within your browser so that when you visit the website in the future, the website will recognize your device and, depending on the type of cookie being used, will perform different activities when you interact with the website. Cookies can be developed by the website owner themselves (“first party cookies”) or another external party (“third party cookies”). Cookies can be used for different purposes including: (i) maintaining the general functioning of a website (“Essential Cookies”), (ii) personalizing a web-user’s experience on a website by remembering their website preferences (“Personalization Cookies”), (iii) analyzing a web-users’ interactions with a website to provide information on the website’s performance (“Analytical Cookies”), and (iv) using information about a web-user’s website interactions for marketing purposes (“Marketing Cookies”). Cookies typically collect information about your device such as your IP address, unique ID, browser, and information about how your interact with our Site, such as what pages you viewed, what links you clicked on, and how long you spend on a particular page. The particular information being collected may vary based on cookie type.
We use or plan to employ Essential Cookies, Personalization Cookies, Analytical, and Marketing Cookies from third parties on our Site that will collect and process Technical Information and Usage Analytics information. Please see the table in the cookie consent banner on our Site which further describes the tracking technologies employed on the Site.
Our Site use Google Analytics, a web analytics service provided by Google Inc. (“Google”), that uses tracking technologies to analyze your use of and interaction with our Site. Information that Google may collect for this purpose may include page views, scrolls, videos, or links that were clicked, a unique client ID attributable to your device and browser information, your approximate age, gender, interests, language settings on your device or browser, and approximate location metadata derived from your IP address (city, state, and country) (collectively, “Google Analytics Data”). Google Analytics Data is transmitted to and stored on a Google server in the United States where it analyzed for purposes of generating reports on web traffic patterns on webpages and/or posted web content on our Site (“Google Analytics Report”). Google provides us with Google Analytics Reports so that we may tailor our Site to accommodate the needs of our web users. Google may also transfer Google Analytics Data and Google Analytics Reports to third parties, if required by law or if third parties process such information on behalf of Google. A general overview of Google’s data privacy practices for Google Analytics may be available at https://support.google.com/analytics/answer/6004245. For more information on Google’s privacy practices generally, please review Google’s privacy policy. To opt out of being tracked by Google Analytics, you may be able to download and install the Google Analytics Opt-out Browser Add-on.
A plugin is a small piece of software that adds a specific functionality or content to a website or mobile application such as running videos and customizing website fonts and images. Websites may also have ‘social media plugin’, which allows a website user to connect to an organization’s social media page directly from the organization’s website. If the user has a social media account, the user may be able to interact with their social media account on websites they visit. For example, the social media account user may be able to ‘like’ or ‘share’ content on a website which then may be shared on the social media page. When using social media plugins, certain information about website users may be collected and shared with the third-party social media provider.
A tracking pixel is a tiny invisible image embedded within a website that can be used to gather information about your device and browser. Such device information may include your IP address or meta data derived from your IP address, along with information about your activity while on a website such as: (i) which pages you viewed, (ii) what ads, videos, or third-party links you clicked on while interacting with the website, (iii) prior websites you visited, (iv) your approximate age, gender, interests, and preferred language, (v) your location (city, state, and country) (based on IP address), and (vi) what items you may purchase on the website (collectively, “Pixel Information”). This Pixel Information is then used for (i) website data analytics purposes to maximize a user’s website experience and (ii) for advertising and marketing purposes. Pixel Information may be shared with other third parties for targeted advertising purposes. A tracking pixel can also be used on emails to help track the success of email communications by seeing when you opened an email and/or clicked on any email embedded links.
Please see the table below, and the cookie consent banner table on our Site, for examples of the types of pixels and/or plugins we use or plan to employ on our Site. The pixels described below may share data with the listed third parties and could be used for data analytics and advertising purposes, including for targeted advertising. For more information on the privacy practices of these third parties please see the links to their respective privacy policies, below.
To opt in and/or manage your online privacy tracking preferences, please go to our cookie consent banner located on the homepage of our Site. You can also later opt out of sharing for data analytics and targeted advertising by making subsequent selection changes to the cookie consent banner.
You may also opt out of online tracking for data analytics / targeting advertising purposes by clicking on the “Your Privacy Choices” link at the footer of the Site.
You can also opt out of cookies on our Site through your browser by changing your browser cookie settings to block/delete the cookies by going to the browser settings page (see Chrome, Safari, Firefox, & Internet Explorer). If you are using any other web browser, please visit your browser’s official support documents. To learn more about other ways to possibly opt-out of certain kinds of tracking that occur when you browse the Internet and lead to targeted advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website.
If you have any questions, concerns, or requests regarding this policy or our data practices, please contact us.
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