The Becoming You Certification Program
Rigorously designed and delivered with humanity for the coaches, therapists, educators, and business leaders who want to bring the Becoming You methodology to their own practices. The Becoming You Certification Program is proudly credentialed through the NYU Stern Initiative on Purpose and Flourishing and approved by the International Coaching Federation (ICF) for Continuing Coach Education (CCE) credit.
The Becoming You Certification Program is officially accredited by the International Coaching Federation (ICF) for Continuing Coach Education (CCE). Graduates leave equipped to deliver the full Becoming You methodology and guide clients toward lives of greater purpose and clarity.
Do you feel called to help others find lives of meaning and clarity? Perhaps you’ve already built your career around that mission — or maybe you’re just beginning the journey. Either way, join us at the Becoming You Coaching Program to take your practice to the next level in a certification praised as life-changing and career transforming — and now ICF-approved for Continuing Coach Education (CCE) credit.
The Becoming You Certification Program is a five-month experience, with both in-person and online components. Its foundations are taught personally by Professor Suzy Welch on the NYU campus, and the rest of the program is composed of a rigorous online curriculum, designed by Professor Welch and the Becoming You faculty. You graduate licensed to deliver the full Becoming You methodology, versed in building your coaching business, and equipped to change the trajectory of people in search of purpose.
In partnership with the NYU Stern | Initiative on Purpose & Flourishing
Pre-Work
2 weeks
In-Person Intensive
3 days
Certification Course
4 months
Final Test
1 month
Business Development Strategy
1 month
110+
Certified coaches
Prerequisites
The cohort is intentionally small. We look for practitioners already doing this work — and looking for a sharper instrument to do it with.
At least two of the following must be true:
You have experienced the Becoming You methodology (through NYU or an Intensive workshop).
You have 3+ years of professional experience in coaching, therapy, facilitation, education, consulting, or leadership development.
You hold a recognized certification in coaching or counseling.
All of the following must be true:
You actively work with clients, students, or communities who would benefit.
You are passionate about helping others find purpose and direction.
You have the energy and commitment to bring Becoming You into practice.
Faculty
Suzy Welch
Professor, NYU Stern; Director, Initiative on Purpose & Flourishing
Betsy Wills
Co-author, Your Hidden Genius; co-founder of YouScience, the leading aptitude assessment
Rasanath Das
Visiting Fellow, NYU Stern; Enneagram expert, Cornell MBA; former Wall Street banker & monk
Dr. Daniel Davis
Visiting Fellow, Johns Hopkins SNF Agora; award-winning sociologist; Instructor, San Diego State; founder of Labor Lab
John Nevel
COO & CFO, Becoming You Labs; Led multiple companies & exits as a Founder, CEO, COO, CFO
Timelines
01
Read Becoming You and complete foundational self-assessments (Values Bridge, PIE360, Career Traits Compass).
2 weeks
02
Deep dive into Values, Aptitudes, EVIs, and the Becoming You framework.
3 days
03
Pair self-paced guided coursework — videos, white papers, podcasts, and quizzes — with live monthly Q&A calls with Prof. Suzy Welch and monthly mastermind sessions to deepen your mastery of the content and community.
4 months
04
Receive your credential to carry into the world with an official Becoming You Certified Practitioner certificate, conferred by the NYU Stern Initiative on Purpose and Flourishing.
1 month
05
Enter the world as a certified practitioner with a real plan behind you. A dedicated strategy session focused entirely on your practice goals, service offerings, and business model gives you a clear path to launch.
1 month
Outcomes
Featured on Suzy Welch's Becoming You Lab website with a link to your own practice.
Conferred by the NYU Stern Initiative on Purpose and Flourishing.
Quarterly meetings led by Suzy Welch to keep the work sharp.
50 access codes to Becoming You tools and assessments to use with your own clients.
A virtual badge for your LinkedIn page and personal website.
My partner and I participated and are basking in some amazing post-event a-ha!s and have been digging into next steps both as individuals thinking about career next steps and as a couple. Also, I walked out and immediately called my soon-to-graduate son and asked him to attend.
Fran L.
I loved Becoming You. It gave me the language to wrap who I am in a bow. I’m an extrovert who wants a big, fun life where I can use my voice, but I didn’t always have the data to back that up. The class assured me that I am exactly who I think I am, but it also gave me some notes on where I need to be more authentic in those values.
Shelbi J.
'Wow' is all I kept saying to myself, as I was blown away by the actionable information I gained in class. I can't stress enough how valuable the mix of qualitative and quantitative feedback was. I'll be able to forecast the next era of my career much more informed about who I am and what I'm primed to offer.
Shay M.
I left the class with a full heart and a mind brimming with possibilities. A faint light now guides me toward my purpose, and I’m ready to do the hard work to follow it. The work we did in class has become my compass - pointing me exactly where I need to go.
Keli P.
My partner and I participated and are basking in some amazing post-event a-ha!s and have been digging into next steps both as individuals thinking about career next steps and as a couple. Also, I walked out and immediately called my soon-to-graduate son and asked him to attend.
Fran L.
I loved Becoming You. It gave me the language to wrap who I am in a bow. I’m an extrovert who wants a big, fun life where I can use my voice, but I didn’t always have the data to back that up. The class assured me that I am exactly who I think I am, but it also gave me some notes on where I need to be more authentic in those values.
Shelbi J.
'Wow' is all I kept saying to myself, as I was blown away by the actionable information I gained in class. I can't stress enough how valuable the mix of qualitative and quantitative feedback was. I'll be able to forecast the next era of my career much more informed about who I am and what I'm primed to offer.
Shay M.
I left the class with a full heart and a mind brimming with possibilities. A faint light now guides me toward my purpose, and I’m ready to do the hard work to follow it. The work we did in class has become my compass - pointing me exactly where I need to go.
Keli P.
Start the process of joining our next cohort by setting up a time to meet us.
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