# Becoming You Labs — Full Context > Behavioral science tools for living and deciding with purpose. Becoming You Labs builds scientifically validated self-discovery tools grounded in the Welch-Bristol Values Inventory, developed by Suzy Welch, Professor of Management Practice at NYU Stern School of Business, as part of her doctoral dissertation at the University of Bristol. ## The Values Bridge The Values Bridge is a scientifically validated values assessment that gives users a deeper and more specific understanding of their personal values. It tests users on their levels of 16 personal values identified in the Welch-Bristol Values Inventory, identifying how much of each value a person authentically holds and how much they actually express in their daily lives. - URL: https://becomingyoulabs.com/values-bridge - Assessment length: 100 research-backed questions - Time to complete: Approximately 15 minutes - Pricing: Free core values snapshot (top 4 values, total Authentic Life Score, preview of conflicts/harmonies); $49 one-time purchase for full access - Scientific basis: Welch-Bristol Values Inventory, grounded in nearly a century of research in psychology, social science, identity, and moral philosophy ## How It Works 1. **Take the assessment** — Answer 100 research-backed questions in about 15 minutes. 2. **Explore your results** — Get fresh, detailed insight into your values and discover how closely your life aligns with what matters most to you. 3. **Chart next steps** — Let your values shape the decisions ahead, large and small, for a life of authenticity and intention. ## The 16 Values The assessment measures these 16 distinct values: Scope, Radius, Familycentrism, Non Sibi, Luminance, Agency, Workcentrism, Eudemonia, Achievement, Affluence, Voice, Beholderism, Belonging, Place, Cosmos, and Belovedness. Each value is ranked into one of three tiers: - **Core** (5 values): The primary drivers of your actions and decisions, or would be in your most authentic life. - **Moderate**: Values that influence your behavior in select contexts but do not consistently drive your decisions or priorities. - **Peripheral**: Values that hold minimal sway in your decision-making and are unlikely to shape your most authentic life. ## Reports and Features ### Free Tier - Snapshot of your top 4 core values - Total Authentic Life Score - Preview of conflicts and harmonies - Short comparison with friends ### Full Access ($49 one-time purchase) - **Full Values DNA Profile** — Detailed breakdown of all 16 values with intensity scores - **Authentic Life Score** — Quantified gap between current values expression and desired expression. Research at NYU shows fewer than 10% of people feel they are living in full accordance with their values. - **Conflict Analysis** — Top internal conflicts with scores, explained with guidance on how to bridge them - **Harmony Analysis** — Where values align and reinforce each other, with alignment scores - **Connect & Compare** — Side-by-side values comparison with a partner, friend, or colleague - **Growth Tracking** — Measure your Authentic Life Score across all values and track progress over time ## Professional Use The Values Bridge is used by therapists, life coaches, and other practitioners. ## Frequently Asked Questions ### What is The Values Bridge? The Values Bridge is a scientifically-validated assessment created to give users a deeper and more specific understanding of their values. It tests users on their levels of the 16 personal values identified in the Welch-Bristol Values Inventory, identifying how much of each value a person authentically holds, and how much they actually express in their daily lives. The Values Bridge also assesses each user's values profile for internal conflicts and harmonies and provides an Authentic Life Score, which calculates the gap (or not) between a person's current expression of values and their hoped-for expression. Finally, The Values Bridge allows users to compare their values with each other, to identify sources of alignment or tension. ### What are values? Values are the beliefs, motivations, desire, and guiding principles that shape how you think, feel, and act. They reflect what matters most to you—whether it's freedom, stability, creativity, connection, or success. Values influence the choices you make, the goals you pursue, and how you define a meaningful life. Values are not just preferences or opinions, nor are they virtues or personality traits. They are deeper than that. They help you answer questions like: What kind of person do I want to be? What kind of life feels worth living? What do I want my decisions to reflect about me? When you live in alignment with your values, life tends to feel more authentic, fulfilling, and grounded. When your life and your values are out of sync, you might feel stuck, unmotivated, or like something is off—even if everything "looks good" on the outside. Research conducted at NYU shows that fewer than 10% of people feel as if they are living in full accordance with their values. This is not surprising, in that many dynamics in life can separate us from this pursuit, such as societal and family expectations and financial pressures. The Values Bridge is designed to help people have a deeper understanding of their values and uncover which, if any, of their values are not being fully expressed. ### Is The Values Bridge backed by science? Yes. The Values Bridge is grounded in nearly a century of research in psychology, social science, identity, and moral philosophy. It was developed in an academic setting, with peer reviews of its conceptual framework during doctoral research, and has undergone rigorous testing with thousands of users. ### I am a therapist. Can I use The Values Bridge with my patients? Absolutely, and you will not be alone. Some therapists also take The Values Bridge themselves to better understand the tool in conversations with clients who have taken it on their own. ### I am a life coach. Can I use The Values Bridge with my clients? Absolutely, and you will not be alone. Some life coaches also take The Values Bridge themselves to better understand the tool in conversations with clients who have taken it on their own. ### What if I don't agree with my Values Bridge results? While it's uncommon, some users feel that their Values Bridge results don't fully resonate. You might think a particular value should rank higher or lower, or that a conflict score between two values seems overstated. When that happens, we suggest two options. First, feel free to revise or reinterpret the results based on your own insight—this is your tool, after all. Second, consider using the disagreement as a starting point for deeper reflection. Is there something about the result that feels uncomfortable or surprising? Could it be revealing a tension you haven't fully explored yet? The Values Bridge was designed not just to provide answers, but to provoke meaningful thought. Sometimes, the greatest insights come from what we resist the most. ### Who is The Values Bridge for? The Values Bridge is for anyone seeking deeper self-understanding and greater alignment between who they are and how they live. It's designed to help individuals uncover the sources of dissatisfaction, make more consistent and authentic decisions, and plan their careers or lives with greater clarity. It's also a powerful tool for couples, families, friends, or teams who want to strengthen their relationships and understand the values dynamics that shape their interactions. In short, The Values Bridge is for anyone who wants to live with more insight, intention, and authenticity—individually or together. ### What are the 16 values based on? The 16 values used in The Values Bridge are identified in the Welch-Bristol Values Inventory, developed by Suzy Welch, Professor of Management Practice at NYU Stern School of Business as part of her doctoral dissertation at the University of Bristol. The inventory builds on, and reflects, nearly a century of academic and empirical research into psychology, social science, identity, and human behavior. ### Can my values change over time? Yes. Values can evolve or change with experience or due to events, but core values are often stable for long periods in life. We encourage users to revisit the tool periodically—to keep in touch with what truly matters. ### How is my data used? Your data is private, secure, and never sold. We only use anonymized, aggregate data to improve the product. You're in full control of your responses and who sees them. ### Can I retake The Values Bridge? Yes, and we encourage it—especially if you're reflecting on growth, facing a major decision, or just want to see how your values have shifted over time. ### Can I compare values with someone else? Absolutely. The Values Bridge is designed so that you can invite a partner, friend, or colleague to take the tool and see where your values align—or diverge. Users have found that this experience can be transformational for relationships, deepening understanding and empathy. ### I'm already doing a lot of personal development—will The Values Bridge still help me? Yes. The Values Bridge offers insights and tools found nowhere else. Grounded in the original Welch-Bristol Values Inventory, it uniquely reflects both enduring human values and those shaped by our modern era—like flexibility, self-care, and belonging. Unlike other assessments, it measures not just what you value, but how fully you're living those values now, compared to the life you truly want. That gap is quantified in your Authentic Life Score, giving you a clear picture of how aligned—or misaligned—you are. Beyond self-insight, The Values Bridge also shows how your values work together—or against each other—through its Conflict and Harmony analysis. And no other tool lets you directly compare your values profile to that of a friend, partner, or colleague, unlocking deeper understanding in any relationship. Whether you're new to personal development or well along the path, The Values Bridge will take your insight to the next level. ### Is The Values Bridge free, or do I need to pay? You can begin with the free version. With it, you'll get: a snapshot of your top four core values, your total Authentic Life Score, a preview of your Conflicts and Harmonies, and a short comparison with friends. If you'd like to go deeper, you can upgrade with a one-time purchase of $49. That unlocks full access, including: your full Values DNA Profile — a detailed breakdown of all 16 values, Conflict Analysis — your top internal conflicts and scores explained with guidance on how to bridge them, Harmony Analysis — where your values align and reinforce each other along with scores, Connect & Compare — see how your values align with others, and Growth Tracking — measure your Authentic Life Score across all 16 values and track progress over time. ### What is your refund policy? We're committed to providing meaningful, research-backed insights through The Values Bridge. Because access includes immediate delivery of personalized content, all purchases are final and non-refundable. Full access is a one-time purchase — there is no subscription, and you will never be charged again. Please review your purchase carefully before upgrading. If you believe you've been charged in error or encountered a technical issue that prevented access to your account, contact us at info@thevaluesbridge.com and we'll be happy to investigate. ## Links - Website: https://becomingyoulabs.com - Values Bridge: https://becomingyoulabs.com/values-bridge - Blog: https://becomingyoulabs.com/blog - Mission & Philosophy: https://becomingyoulabs.com/about/mission-philosophy - Our Theory: https://becomingyoulabs.com/about/our-theory - Our Team: https://becomingyoulabs.com/about/our-team - Founding Vision: https://becomingyoulabs.com/about/founding-vision - Backbone: https://becomingyoulabs.com/about/backbone